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Key takeaways
- Investing carries risk. You could get back less than you put in
- Clear expensive debt and build an emergency fund first
- Diversify and keep charges low
- Invest for the long term and regularly
- Only use FCA-authorised firms, and be wary of guaranteed returns
Investing means putting money into assets such as shares, bonds or funds in the hope that they will grow in value over time. It can help your savings keep ahead of inflation over the long term, but it carries risk, and you could lose some or all of what you put in. This guide explains the basics in plain English, so that you can decide whether investing is right for you and avoid common mistakes. It is general information, not personal advice.
Should you invest at all?
Before investing, check your basics are covered:
- Clear expensive debt. Interest on credit cards and loans usually costs more than you are likely to earn from investments. See how to pay off debt faster.
- Build an emergency fund. Keep several months of essential spending in cash. See how to build an emergency fund.
- Check your pension. Workplace pensions, with employer contributions and tax relief, are often the best place to start. See workplace pensions explained.
- Have a time horizon of at least five years. Investments can fall sharply in the short term. Money you need soon is better in a savings account.
Risk and return
In general, assets with the potential for higher returns carry higher risk. Cash is the lowest risk for your capital, but its value can be eroded by inflation. Shares have historically produced higher returns than cash over long periods, but with much bigger swings, and past performance is not a guide to the future.
Risk is not only about market falls. Other risks include:
- Inflation risk: your returns do not keep up with rising prices
- Concentration risk: too much money in a single company or sector
- Currency risk: for overseas investments
- Charges: costs eat into returns
- Behavioural risk: selling in a panic at the worst time
Your capacity for loss, how much you could afford to lose without serious consequences, matters as much as your appetite for risk.
Main types of investment
- Shares (equities): part ownership of a company. The value can rise and fall, and companies may pay dividends.
- Bonds: loans to governments or companies that pay interest. Generally lower risk than shares, but not risk free.
- Funds: pooled investments managed for many investors. They can hold hundreds or thousands of shares or bonds, spreading risk. - Index (tracker) funds follow a market index and tend to have low charges. - Actively managed funds try to beat the market and usually charge more. - Exchange-traded funds (ETFs) are funds traded on a stock exchange. - Investment trusts are listed companies that invest in other assets.
- Property: directly, or through funds, which can have restrictions on withdrawals.
- Cash: savings accounts, mainly for emergencies and short-term goals.
Many beginners choose a diversified, low-cost fund rather than picking individual shares.
Diversification
Spreading your money across different assets, industries and countries reduces the effect of any one investment doing badly. A global index fund is one simple way to get exposure to many companies. Diversification does not remove risk, and it does not guarantee a profit.
Time in the market
Over long periods, markets have tended to recover from falls, but this is not guaranteed. Regular investing, for example monthly, spreads your purchases over time, which can reduce the impact of buying at a market peak. Trying to guess the best time to buy or sell is notoriously difficult, even for professionals.
Our savings growth calculator illustrates how regular contributions and compounding can build over time. It uses a fixed assumed rate, so real returns will vary.
Charges matter
You may pay:
- Platform fees, a percentage or fixed fee for holding your investments
- Fund charges, shown as the ongoing charge figure (OCF)
- Dealing fees when buying and selling
- Advice fees, if you use an adviser
- Other costs, such as foreign exchange
A 1% difference in annual charges can reduce your final pot by a significant amount over decades. Compare total costs.
Tax wrappers
Using the right account can reduce the tax you pay.
- Stocks and shares ISA: returns are free of UK income tax and capital gains tax. See ISAs explained.
- Pensions: tax relief on contributions and tax-free growth, but access restrictions. See personal pensions and SIPPs.
- General investment account: no tax advantages, so you may owe tax on dividends and gains above your allowances.
How to get started
- Set a goal and timeframe. Retirement in 30 years is different from a house deposit in five.
- Decide how much risk you can take. Think about how you would feel if your investments fell by 20 or 30%.
- Choose an account type. A pension or ISA is a common starting point.
- Choose a platform. Check that it is authorised by the Financial Conduct Authority, compare fees and look at its protection. The FSCS may cover you if an authorised firm fails and cannot return your assets, up to a limit, but it does not cover falls in investment value.
- Pick your investments. A diversified, low-cost fund is a typical starting point.
- Invest regularly, and automate it.
- Review occasionally, but avoid reacting to every headline.
If you want a personal recommendation, you can pay an authorised financial adviser. Ask about fees upfront.
Mistakes to avoid
- Investing money you need soon
- Putting everything in one share or sector
- Chasing last year's best performer
- Ignoring charges
- Panic selling after a fall
- Borrowing to invest
- Following tips on social media, especially promises of guaranteed or very high returns
Beware scams
Investment scams are common. Warning signs include cold calls, pressure to act quickly, guaranteed high returns, and unregulated firms. Check any firm or individual on the FCA Register and the FCA's Warning List before handing over money. The FCA's ScamSmart campaign gives advice. For pensions specifically, see how to spot a pension scam.
Frequently asked questions
How much money do I need to start investing?
Is investing the same as gambling?
Is it safe to invest in a stocks and shares ISA?
Should I pay off my mortgage or invest?
Sources and further reading
- Investing: the basics — MoneyHelper
- Consumer help and guidance — Financial Conduct Authority
- ScamSmart — Financial Conduct Authority
- FSCS investments protection — Financial Services Compensation Scheme
This page provides general information only. It is not personalised financial, legal or tax advice, and rules and figures can change. Your situation is unique — please check official sources such as GOV.UK and MoneyHelper, and speak to a qualified, FCA-authorised adviser before making important decisions about your money.
Written by
MoneyBrink Editorial Team — Editorial team
The MoneyBrink Editorial Team researches, writes and reviews every guide on this site. We work from official UK sources such as GOV.UK, the Financial Conduct Authority, MoneyHelper and the Money and Pensions Service, explain things in plain English, and update articles when the rules change. We do not sell financial products and we do not give personal advice.
Read how we research and check our guides in our editorial policy.
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