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Key takeaways
- A financial adviser focuses on investments, pensions and planning, not usually on problem debt
- Free debt advisers specialise in debt and have no conflict of interest
- Use a financial adviser for planning once debt is under control, if you are happy to pay
- Check FCA authorisation and get costs in writing before you hire anyone
- Start with free debt advice if you are behind on payments
When money gets tight, it is natural to look for a financial adviser to sort things out. But the term covers very different people, and the one you need for debt may not be the one who advises on investments or pensions. Paying a financial adviser for debt help can be expensive, and you may be able to get better, more relevant help for free. This guide explains the difference between types of adviser, what each can and cannot do, and how to decide where to start.
Financial adviser versus debt adviser
A financial adviser (also called an independent financial adviser or IFA) typically advises on investments, pensions, protection and long-term planning. They are authorised by the Financial Conduct Authority and usually charge fees or commission. Many do not specialise in problem debt.
A debt adviser specialises in helping people who owe more than they can comfortably repay. They know the formal and informal debt solutions, creditor practices and legal protections. Free debt advisers work for charities and similar organisations. Some commercial firms also give debt advice, but you should check what they charge and what they sell.
| Financial adviser | Free debt adviser | |
|---|---|---|
| Main focus | Investments, pensions, planning | Problem debt and money difficulties |
| Cost | Usually paid by you | Free |
| Independence | Varies, check how they are paid | Charities with no commission |
| Formal debt solutions | Often limited experience | Core expertise |
| Best for | Planning once debt is under control | Dealing with debt now |
When a financial adviser can help
A financial adviser may be useful if your debt is manageable and you want to plan the bigger picture. For example, you might want advice on whether to overpay your mortgage or save, how to prioritise pension contributions while paying off a loan, or how to use a windfall. They can model scenarios and look at tax. If you are comfortable paying fees and your debts are not out of control, this can be sensible.
When you should start with debt advice instead
If you are behind on payments, receiving letters from creditors or thinking about a formal solution, begin with a free debt adviser. They will assess your whole position, protect priority bills and explain every option without a conflict of interest. A financial adviser may not know about Breathing Space, Debt Relief Orders or how councils and bailiffs behave. See free debt advice in the UK.
How financial advisers are paid
There are a few common models. Some charge a fixed fee, some an hourly rate, and some a percentage of assets they manage. Commission on products is restricted for some types of advice, but you should still ask exactly how an adviser is paid. Advisers must explain their charges and show that they are authorised. Check the FCA Register for the firm and the individual, and get costs in writing before you start.
Questions to ask before you hire one
- Are you authorised by the FCA, and can I check the Register?
- How are you paid, and what will this cost me in total?
- What experience do you have with clients in debt?
- Will you recommend products, and do you earn from them?
- What would you do for me that a free adviser could not?
If answers are vague, look elsewhere. Remember that the best advice for problem debt is usually free.
Avoid products that make things worse
In difficulty, some people are offered loans to pay off debts. Our guide on whether to take a loan to pay off debt explains the risks, and debt consolidation covers the options. A good adviser will look at your whole situation before suggesting borrowing.
Fee-charging debt firms
Some firms offering "debt advice" or "debt management" charge fees, and some earn from the products they arrange. See debt management company fees for how to compare these with free options.
What about debt counsellors from banks?
Some banks and lenders have hardship teams that can offer temporary help such as reduced payments or frozen interest. They are not independent advisers, but they can be a useful part of your plan. Ask whether you can have a payment holiday or a reduced payment arrangement, and get any agreement in writing. See how to deal with creditors.
A worked example
Daniel owes £9,000 on cards and a loan, has some spare income and a pension he is unsure about. A free debt adviser looks at his budget and helps him prioritise the debts and set up a payment plan. Once the debts are under control, he books a session with a financial adviser to plan his pension contributions and savings. He uses each type of adviser for the job they do best. If he had gone first to a financial adviser, he might have paid fees for guidance that a free service gave him on the spot.
What good advice feels like
Good advice, from any source, is clear, honest and focused on your situation. The adviser listens, explains the pros and cons, tells you what they do not know and does not rush you. They give you time to think and put things in writing. If you feel pressured or confused, that is a warning sign.
When both types of help are useful
Sometimes you need both in turn. Start with a free debt adviser to stabilise your finances and agree a plan. Once the debts are under control, a financial adviser can help you build savings, plan pensions and think about the future. Keeping the two roles separate means you get the right expertise at the right time, and you only pay for advice when you are in a position to benefit from it.
Frequently asked questions
Can a financial adviser get me out of debt?
Is it worth paying for debt advice?
How do I check an adviser is regulated?
What should I do if a financial adviser asks for money upfront for debt help?
Sources and further reading
- Financial Services Register — Financial Conduct Authority
- Dealing with debt — MoneyHelper
- Debt and money — Citizens Advice
This page provides general information only. It is not personalised financial, legal or tax advice, and rules and figures can change. Your situation is unique — please check official sources such as GOV.UK and MoneyHelper, and speak to a qualified, FCA-authorised adviser before making important decisions about your money.
Written by
MoneyBrink Editorial Team — Editorial team
The MoneyBrink Editorial Team researches, writes and reviews every guide on this site. We work from official UK sources such as GOV.UK, the Financial Conduct Authority, MoneyHelper and the Money and Pensions Service, explain things in plain English, and update articles when the rules change. We do not sell financial products and we do not give personal advice.
Read how we research and check our guides in our editorial policy.
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