APR
APR, or annual percentage rate, is the yearly cost of borrowing, including interest and mandatory fees, shown as a percentage.
Also known as: annual percentage rate, representative APR
It lets you compare credit products. The advertised "representative APR" must be offered to at least 51% of the people who are accepted, so the rate you get may be higher. For credit cards, the interest is normally charged daily.
APR is not the whole story. Compare the total amount repayable and look at fees, especially for loans and balance transfers.
You can check your credit reports for free, and you should never need to pay for a credit score or report.
Related terms
Learn more
How Credit Cards Work in the UK
How UK credit cards work: interest, APR, minimum payments, interest-free periods, fees, Section 75 protection and how to use a card without getting into debt.
10 min readRead Credit Scores & CardsPersonal Loans Explained: What to Know Before Borrowing
How UK personal loans work: APR, fixed repayments, secured versus unsecured, early repayment charges, eligibility checks and how to borrow safely.
9 min readReadThis page provides general information only. It is not personalised financial, legal or tax advice, and rules and figures can change. Your situation is unique — please check official sources such as GOV.UK and MoneyHelper, and speak to a qualified, FCA-authorised adviser before making important decisions about your money.